We create spaces that forge meaningful connections between people and place, transforming them into vibrant destinations that elevate everyday life and strengthen community.
Puerto Cancún, Cancún, QR
Who We Are
MiRA is a real estate investment and development company that plays a pioneering role in master-planned community developments and placemaking across Mexico, currently led by Roberto Pulido and Carlos Asali.
What We Do
We invest.
With conviction, backed by a proven track record and deep market insight.
We develop.
Projects that elevate the standard of urban living and create lasting value.
We partner.
With institutional capital and high-quality local developers to scale impact.
We manage every detail.
From acquisition to delivery and daily operation with precision and purpose.
Executive
Team
Roberto Pulido
CEO / Partner
Carlos Asali
COO / Partner
Fernando Castro
Development Director
Julio Paradela
Construction Director
Óscar Gary
Finance Director
Roberto Pulido
CEO / Partner
21 years of experience in real estate. Roberto is a distinguished leader in the Mexican real estate industry whose experience includes direct responsibility and execution over acquisitions, project development, product definition, and sales & marketing.
Carlos Asali
COO / Partner
25 years of experience in real estate. Carlos oversees all development and construction efforts from concept to completion. He has delivered over 2,000 homes, commercial centers, and office spaces across Mexico. His expertise spans all aspects of development and asset operations. A proven industry leader, Carlos continues to shape dynamic spaces where people live, work, and thrive.
Fernando Castro
Development Director
18 years of experience in real estate. Fernando is a skilled real estate professional with an in-depth knowledge of project development, permitting & entitlement, and government relations.
Julio Paradela
Construction Director
30 years of experience in real estate and construction. Julio oversees the planning, management, and delivery of MiRA’s construction portfolio. His expertise spans residential, commercial, office, and large-scale urban development projects. He brings technical depth in geotechnical engineering, structural systems, masonry, and architectural finishes. Julio is certified by the American Concrete Institute.
Óscar Gary
Finance Director
10 years of experience in real estate. Oscar is a financial expert with a strong background in asset management, financial planning, investor relations, and accounting & tax compliance.
Executive
Team
Roberto Pulido
CEO / Partner
21 years of experience in real estate. Roberto is a distinguished leader in the Mexican real estate industry whose experience includes direct responsibility and execution over acquisitions, project development, product definition, and sales & marketing.
Carlos Asali
COO / Partner
25 years of experience in real estate. Carlos oversees all development and construction efforts from concept to completion. He has delivered over 2,000 homes, commercial centers, and office spaces across Mexico. His expertise spans all aspects of development and asset operations. A proven industry leader, Carlos continues to shape dynamic spaces where people live, work, and thrive.
Fernando Castro
Development Director
18 years of experience in real estate. Fernando is a skilled real estate professional with an in-depth knowledge of project development, permitting & entitlement, and government relations.
Julio Paradela
Construction Director
30 years of experience in real estate and construction. Julio oversees the planning, management, and delivery of MiRA’s construction portfolio. His expertise spans residential, commercial, office, and large-scale urban development projects. He brings technical depth in geotechnical engineering, structural systems, masonry, and architectural finishes. Julio is certified by the American Concrete Institute.
Óscar Gary
Finance Director
10 years of experience in real estate. Oscar is a financial expert with a strong background in asset management, financial planning, investor relations, and accounting & tax compliance.
At MiRA, we do more than build. We shape the future of cities through vision, discipline, and long-term alignment.
From day one, we’ve managed institutional capital with rigor and integrity. Today, we continue to do so, while expanding our role as a co-investor and co-developer alongside some of the most respected institutional players and development firms in Mexico.
Placemaking at
the core of every
project
Our strategy begins with people.
Before we build structures, we design experiences.
At MiRA, placemaking is the foundation, not just a feature. We bring together residential, commercial, and cultural elements to create complete communities with long-term value.
Here is Next.
Our statement encapsulates MiRA's innovative approach to real estate development.
Here emphasizes MiRA's active role in shaping the present landscape, fostering a sense of belonging and connection.
Next underscores our forward-thinking ethos. We are not just building structures; we are crafting the next chapter of every community’s story. Our focus is on the future, innovation, and progress.
By combining these elements, Here is next positions MiRA as a visionary entity committed to being at the forefront of what's new. Our developments are more than places to live; they're destinations that define what's next.
Assets developed over 15 years
Managed capital from institutional funds
US $
0
B
Total hectares of developed land
+
0
Residential units developed
+
0
Retail, hospitality and offices
+
100000
m
Partnerships and project execution across every phase of an investment are both core to how we operate — it’s part of our DNA.
We collaborate with institutional capital and high-quality developers, visionary local partners, and world-class architects to deliver projects that are not only profitable but lasting, impactful, and built to endure.
Partner With Us
Our Network of Strategic Partnerships
Current Partners
Former Partners
News
Let’s Connect
Whether you’re reaching out for partnerships, career opportunities, or collaboration, we’d love to hear from you.
- info@mira.mx
- Av. Javier Barros Sierra 540, Santa Fe, Álvaro Obregón, 01210 Ciudad de México, CDMX
- MiRA
- mira_mx